Twenty Titles Released to Millions of Players
From the depths of Davey Jones' locker to the far reaches of outer space, creating brand identities for Big Fish Games was an exploration of diverse styles, genres, and typefaces. My design work encompassed contributions to over 20 game titles released in Big Fish Casino (BFC) and Jackpot Magic Slots (JMS).
As the lead visual designer, I collaborated with the Art Director and game teams to create logos, style guides, type treatments, game iconography, marketing materials, in-game user interfaces, app store assets, and more. Below is a snapshot of my creative process and design contributions for some of my favorite titles.
My Role in the Production
(Character and content illustrations created by the amazing game art team.)
App Store Campaign Teaser | Repurposing production assets from the game, I created the design concept, scene composition, slot branding, typography, minor character and content paint-overs, and lighting adjustments.
My Design Direction
Brand | Quick Drafts & Ideation
Brand | Process Snapshots
Brand | Fonts, Palette, & Key Textures
UI | Game Lobby Button Design Example
Game Assets | Gameplay Instructions
Game Assets | Royals & Bonus Popup
Game Asset | Big Win Jackpot Popup
My Role in the Production
(Character and content illustrations created by the stellar game art team.)
App Store Campaign Teaser | Repurposing production assets from the game, I created the design concept, scene composition, slot branding, typography, minor character and content paint-overs, and lighting adjustments.
My Design Direction
Brand | Quick Drafts & Ideation
Brand | Process Snapshots
Brand | Fonts, Palette, & Key Textures
UI | Game Lobby Button Design Example
Game Assets | Gameplay Instructions
Game Assets | Royals & themed Jackpot
Marketing | Campaign Launch Example
My Role in the Production
(Character and content illustrations created by the outstanding game art team.)
App Store Campaign Teaser | Repurposing production assets from the game, I created the design concept, scene composition, slot branding, typography, minor character and content paint-overs, and lighting adjustments.
My Design Direction
Brand | Quick Drafts & Ideation
Brand | Process Snapshot
Brand | Fonts, Palette, & Key Textures
UI | Game Lobby Button Design Example
Game Assets | Gameplay Instruction
Marketing | Campaign Launch Example
Sequel Branding
Lobby Lineup | Lobby button designs and branding created for original IPs in Big Fish Casino and Jackpot Magic Slots. These buttons served as the primary player entry points, showcasing event and jackpot information over the blue UI sections.
A Few More Brand Packages
Developing brand identities for Big Fish Casino and Jackpot Magic Slots was a collaborative effort with an exceptional art and design team. The wide range of themes and styles presented an inspiring challenge to tackle. Below are a few additional IPs I contributed to during my tenure with the team.
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