Unlockable Rewards & Seasonal Collectables
Treasures, a collections feature in Big Fish Casino and Jackpot Magic Slots, launched in 2019 to boost player retention and monetization. By integrating with existing social systems, it let players showcase winnings, track progress, and stay engaged with the community. In its first year, Treasures increased playtime, improved retention, and delivered a 33% lift in revenue.
As the lead visual designer, I developed Treasures' style guide, brand identity, fonts packages, and marketing materials. Working closely with the UI/UX team, I also designed interface assets and production templates that brought visual consistency to the diverse content and collectables being created each season.
My Role Creating Treasures
(Character and content illustrations created by the great game art team.)
Types of Treasures’ Rewards & Collectables
My Logo Design Goals
Brand | My Logo Drafting Process
Designing Treasures' brand identity required a visually cohesive framework to unify BFC and JMS aesthetics while allowing flexibility for the vibrant evolving visuals of future seasons.
Brand | Fonts, Key Textures, Color Palette
My Role in Season One
For Season One (Wonders of the Deep), I elevated the player experience by integrating the undersea narrative into game graphics, branding, UI, and marketing materials.
Season One’s Grand Reward Graphic
Grand Reward Graphic | Repurposing character and content artwork from the season, I designed the scene layout and composition, background artwork, typography, minor character and content paint-overs, lighting adjustments, and the production template for future seasons.
Immersive Designs & Templates
My UI design focused on delivering an immersive, story-driven experience that highlighted the season's unlockable rewards and created branded production templates for future seasons.
Splash Screen & Production Template
Set List Header & Production Template
Home Page & Production Template
Onboarding & Monetization
When Wonders of the Deep launched, I created a step-by-step onboarding campaign to enhance player engagement with Treasures and reinforce our comprehensive live ops strategy.
Step-By-Step Player Onboarding Asset
The introduction of onboarding guides, supported through email, social, and in-game FTUE popups, boosted player engagement by 28%.
Engagement Promotion
Personalized Offer
With engagement trending upward, our live-ops offers saw significant double-digit growth in monetization, which persisted throughout the entire first season of Treasures.
My Role in Season Two
Building on the UI layout and production templates from Season One, my focus in Season Two (Tropical Escape) was to ensure the templates worked effectively while creating a fresh tropical experience in the world of Treasures.
Season Two UI Reskins
Season Two Splash, Set Header, & Home Screen | Using the production templates I created in Season One, I repurposed character and content artwork from Tropical Escape to design the layout, background, typography, and make minor paint-overs and lighting adjustments.
My Role in Season Three
By my final season with Treasures (Myth and Magic), I had established detailed art production documentation, refined brand guidelines, and increased visual design efficiency by 40% across all three seasons.
Season Three UI Reskin
Season Three Splash, Set Header, & Home Screen | Using the production templates I created in Season One, I repurposed character and content artwork from Tropical Escape to design the layout, background, typography, and make minor paint-overs and lighting adjustments.
Season Three’s Grand Reward Graphic
Grand Reward Graphic | Using the production template I created in Season One, I repurposed character and content artwork from Myth and Magic to design the layout, background, typography, and make minor paint-overs and lighting adjustments.
The Work displayed here is the intellectual property of Aristocrat Technologies.
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