Enhancing the Core Gameplay of PFC
Star Surge was a core feature in Paradise Fortune Casino (PFC), where players completed daily tasks to earn stars that boosted their slot-playing experience. This feature posed unique design, interface, and user experience challenges in effectively conveying its value and usability.
As lead visual designer, I developed the UI and crafted the brand identity for Star Surge. Collaborating with product leadership and the art director, I optimized the user experience to seamlessly integrate Star Surge into PFC's core gameplay. Below is a snapshot of my contributions to the project.
My Role Creating Star Surge
(Content and background illustrations created by the awesome game art team.)
My Brand Design Goals
Brand | My Logo Drafting Process
Font, Palette, & Key Textures
Color Value Hierarchy
We developed a color value hierarchy to help players quickly identify high-value content. Integrating it across all of PFC’s game systems enhanced visual consistency and clarified the value of rewards players received.
Dynamic Modular Design
Star Surge’s UI framework was central to PFC’s gameplay, requiring an adaptable design that supported portrait and landscape orientations across diverse art styles. Below are the wireframes I created for the user journey when activating Star Surge in-game.
Star Surge User Experience Flow (Portrait)
Star Surge User Experience Flow (Landscape)
Integration & Templatization
By collaborating with the Animation and Tech Art teams, we integrated Star Surge’s framework into Unity and created templates and guidelines for internal teams and external vendors to add custom power-ups and future content.
Step Two | Choosing your Multiplier
Patented Interface Design
Star Surge’s innovative menuing system was such a promising experimental project that the company opted to patent its graphical interface in the U.S.
Step Three | Activation Sequence
The Work displayed here is the intellectual property of Aristocrat Technologies.
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